Crossing the Atlantic can be cruel. Airlines, like comedians, should beware

By: Gill Upton @gillupton1
Published: Thursday, March 5, 2015 - 15:01 GMT

The north Atlantic crossing is lucrative and, in travel branding terms, sexy. So it has always attracted new entrants with innovative ideas in how to make a profit in a hyper-competitive market place.

What do a retired Norwegian airforce pilot and a French former commercial pilot have in common? They are both shaking up the normally staid aviation world with cut-price flights across the competitive transatlantic route.

As one of the most competitive routes globally and effectively serviced by too few airlines, ticket prices remain high. Consider that flying business class is a luxury these days, as…

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