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This is the way the world ends and the FT must take some of the blame

By: The Leader @theleaderspeaks
Published: Sunday, June 8, 2014 - 12:04 GMT Jump to Comments

We admire and rely upon the FT's reporting but the How To Spend It supplement is a terrible self-inflicted wound.

On Sunday I read the whole of the Weekend FT from front to back. The housing bubble seems to have everyone exercised, except those who are not worried and those who are not worried are not worried in a very worrying way. It was the How To Spend It supplement, however, a glossy confection the size of a dog blanket which arrives reverently enrobed in the Weekend FT package, that really gave me pause for thought. 

As magazine style supplements go, it is large format. Because, I suppose, the bauble porn that fills its pages, bleeding off the edge of double-page spreads as lush as Somerset water-meadows, need to be shown larger than life size so that the salivating "readers" can more properly appreciate the astonishing and meaningless attention to detail lavished on the featured bling. 

I don't have it and I am always going to be annoyed by a magazine devoted to telling me how to spend what I do not have. But I admire and rely upon the FT itself and so I find the (conspicuous) consumer end of the title difficult to ignore. How To Spend It is a terrible self-inflicted wound and it is distressing to see an old and valued friend make such a tasteless fool of itself.

I am sure that HTSI hits its advertising revenue targets every month, and maybe it is simply the price FT readers have to pay to go on getting a daily pink un. But I can't help thinking that this is the way the world ends - not with a bang, not with a whimper, but with a useless thing that is solid gold, diamond encrusted, hand built in a working environment cleaner than any hospital, by a single craftsman in only seven thousand working hours, using only the finest materials including a front-end bit of scratchless sapphire, with acoustics hand-tuned in the Royal Opera house and including a camera that can photo the pimples on a celebrity bottom from outer space and 4PG-BS connectivity, with a 24 hour dedicated concierge service.

No one needs any of this stuff and any proper grown up society would protect the brain-dead from buying it.

The Leader is written by one or more of the The Information Daily editorial team. Not always the same one. There are no prizes for trying to guess which one it was this time.

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